In 2022, the MPF Board rebranded its show name to PEAK, which stands for Profitability, Experience, Advancement and Knowledge – our promise to attendees to always provide these four keys to unlocking success for your business.
All revenue (after expenses are paid) generated by PEAK and any other events MPF holds throughout the year is donated to various poultry organizations for research and educational activities as well as back to MPF’s member organizations.
The PEAK letters represent all the MPF Convention has provided to the poultry industry, plus gives a nod to the exciting future for the organization and its annual event.
Along with a new name comes a new PEAK Show logo as well as a complete rebranding of its colors. The rebranding process began nearly three years ago. It was clear the show had seen tremendous growth and was no longer strictly for the Midwest poultry industry. Attendees and exhibitors come from all across the world to take in the largest trade show and convention in the U.S. that is 100% focused on poultry.
While the show name has changed, our commitment to showcasing cutting edge information, equipment, technology, and services to poultry companies, farmers, and farm managers will only get stronger.
Techniques for semen evaluation, semen storage, and fertility determination (2014, sponsored by MPF)
© 2023 PEAK.
