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The Midwest Poultry Federation (MPF), a 501(c)6 nonprofit organization, was founded in 1971 and held its first convention in Minneapolis in 1972. MPF’s primary purpose is to host an annual convention emphasizing on-farm poultry production. The convention’s goal is to offer cutting-edge information to attendees through a balanced offering of exhibits and educational workshops.

In 2022, the MPF Board rebranded its show name to PEAK, which stands for Profitability, Experience, Advancement and Knowledge – our promise to attendees to always provide these four keys to unlocking success for your business.

All revenue (after expenses are paid) generated by PEAK and any other events MPF holds throughout the year is donated to various poultry organizations for research and educational activities as well as back to MPF’s member organizations.

After 51 fabulous years, The Midwest Poultry Federation (MPF) Board of Directors changed the name of the MPF Convention to PEAK.

The PEAK letters represent all the MPF Convention has provided to the poultry industry, plus gives a nod to the exciting future for the organization and its annual event.

Along with a new name comes a new PEAK Show logo as well as a complete rebranding of its colors. The rebranding process began nearly three years ago. It was clear the show had seen tremendous growth and was no longer strictly for the Midwest poultry industry. Attendees and exhibitors come from all across the world to take in the largest trade show and convention in the U.S. that is 100% focused on poultry.

While the show name has changed, our commitment to showcasing cutting edge information, equipment, technology, and services to poultry companies, farmers, and farm managers will only get stronger.

MPF’S STATE POULTRY ORGANIZATION MEMBERS

  • Chicken & Egg Association of Minnesota
  • Iowa Turkey Federation
  • Illinois Poultry Industries Council
  • Indiana State Poultry Association
  • Kansas Poultry Association
  • Michigan Allied Poultry Industries
  • Minnesota Turkey Research & Promotion Council
  • North Central Poultry Association
  • Nebraska Poultry Industries
  • South Dakota Poultry Industries
  • Wisconsin Poultry & Egg Industries Association (includes WI Hatcheries Association & WI Turkey Federation)

MPF BOARD OF DIRECTORS

  • Ross Thoreson, President
    Allied Representative, Best Veterinary Solutions
  • Lisa Henning, Vice President
    Iowa Poultry Association
  • Blake Renner Van Denburgh, Treasurer
    Allied Representative, Zoetis
  • Scott Waldner, Past President
    Chicken and Egg Association of Minnesota
  • Kerry Trambaugh
    Indiana Poultry Association
  • Greg Nelson
    Kansas Poultry Association
  • Dr. R.M. “Mick” Fulton
    Michigan Allied Poultry Industries
  • Loren Brey
    Minnesota Turkey Research & Promotion Council
  • Bill Claybaugh
    Nebraska Poultry Industries
  • Bob Drake
    South Dakota Poultry Industries Association
  • Jason Luedtke
    Wisconsin Poultry & Egg Association
  • Sandi Hofmann
    Allied Representative, Aviagen Turkeys
  • Dr. Louis Arrington
    Director Ex-Officio

FUTURE PEAK DATES

2024 (SHOW DAYS WED-FRI IN 2024 ONLY)
APRIL 17-19

  • NCADC, April 16-17
  • Egg Farmers of America Symposium, April 17
  • Pre-Show Education & Welcome Reception, April 17
  • PEAK Unhatched: Eats & Entertainment, April 17
  • Exhibits Open & Education, April 18-19
  • Location: Minneapolis Convention Center, Minneapolis, MN
2025
APRIL 8-10

  • NCADC, April 7-8
  • Egg Farmers of America Symposium, April 8
  • Pre-Show Education & Welcome Reception, April 8
  • PEAK Unhatched: Eats & Entertainment, April 8
  • Exhibits Open & Education, April 9-10
  • Location: Minneapolis Convention Center, Minneapolis, MN
2026
APRIL 14-16

  • NCADC, April 13-14
  • Egg Farmers of America Symposium, April 14
  • Pre-Show Education & Welcome Reception, April 14
  • PEAK Unhatched: Eats & Entertainment, April 14
  • Exhibits Open & Education, April 15-16
  • Location: Minneapolis Convention Center, Minneapolis, MN

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